The concept centered on designing a logo that captured the essence of the California coast. The centerpiece of the logo is a palm tree silhouetted by a striking red circle, meant to evoke the idea of the warmth and beauty of a Malibu sunset, as well as pepperoni pizza topping. The design draws on a vibrant color palette of red, yellow, blue, and off-white, which combines the traditional colors associated with pizza and a refreshing coastal feel.

To further enhance the brand, a classic checkerboard pattern—a staple of pizzerias—was reimagined with the addition of palm tree motifs, seamlessly blending tradition with the California lifestyle. This pattern and the logo were designed to work across multiple applications, from pizza boxes and signage to menus and merchandise.

The resulting brand identity for Golden Coast Pizzeria is a vibrant celebration of California’s iconic coast, offering a fresh take on the classic pizzeria experience while making a memorable impression on both locals and visitors.