GRILL & CHILL FOOD TRUCK
Project: Logo Design & Visual Identity
Year: 2024
**This is a hypothetical brand.
Specializing in a variety of delicious sandwiches, the folks at Grill & Chill wanted to create a design that reflected their casual, approachable vibe while appealing to a younger, trend-conscious audience.
I wanted to craft a logo and branding system that felt clean and inviting while conveying a relaxed, “chill” atmosphere. A subdued yet distinctive color palette of off-white, red, and green was chosen to reinforce this vibe. The palette evokes a sense of freshness and warmth, making the brand feel approachable without being overly bold or flashy.
The logo design embraces simplicity, blending clean typography with subtle graphic elements inspired by the food truck’s offerings. The result is a versatile logo suite that works seamlessly across multiple platforms, from truck wraps and menus to social media and merchandise.
This visual identity successfully captures the laid-back essence of Grill & Chill while appealing to its younger target audience. By creating a cohesive and inviting brand, the project positioned the food truck as not just a place to grab a meal, but a memorable, on-trend dining experience on wheels.
COLOR PALLETE
TYPOGRAPHY
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APPLICATION
