AUTHENTIC STUDENT MINISTRIES
Project: Logo Design & Visual Identity
Year: 2024
Youth pastors Austin and David at The Turning Point Church in Nashville, TN approached me to rebrand their youth group, Authentic Student Ministries, with a fresh visual identity. Having recently restructured their organization, the two sought a new look that would represent the youth group’s core mission statement: Reach, Develop, Engage.
They wanted a brand that symbolized a safe, inviting space where young people could grow in their faith and feel comfortable being their true selves.
I designed a badge-style logo inspired by an authenticity seal. This emblem highlights the group's name, "Authentic," and represents their commitment to fostering genuine connections among youth and staff. This seal not only serves as a mark of trust but also reinforces the group's values and mission.
The brand update emphasizes a vibrant, playful aesthetic with a color palette that appeals to a youthful audience, creating a visual identity that is approachable and dynamic. A versatile logo suite was created to ensure consistency across multiple applications—from merchandise and social media to event materials—giving Authentic Student Ministries a refreshed look that resonates deeply with their community while embracing their mission
LOGO SUITE
COLOR PALLETE
APPLICATION
